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The serving Mustang dating commercial features are both obvious and very. One top barely manages to well out "Why are Musfang were chosen mustang great so fast. Design exec Andrea Zuehlk lovely USA First that the unsuspecting guy had fun, "but a lot of chairs hit the cutting room plus. This ploy worked true a charm.
Our brand positioning, "Live out loud," focuses on personal empowerment by cmmercial women as individuals Mustang dating commercial not as a monolith. Why does this entry deserve to win? Tackling the myth of the bad female driver, we presented an image of a powerful, skilled woman pulling a driving prank on men when she is most expected to be traditionally feminine—a date. Our strategy was to reject stereotypes and just show a woman being an independent, powerful and authentic. The driver, Prestin, embodies Ford's modern woman: She's more than any one thing; she's feminine and bold, courageous and quiet.
Like women in the real world, she's multifaceted in her personality and her talents. For Mustang Speed Dating, we wanted to show a dommercial stunt driver in Commervial Ford being her authentic self, using skills that break the stereotype that women should be demure, or that datting aren't great drivers. Our driver embraced the power of a V8 engine in the Mustang—a "muscle car" that summons ideas of men exerting their strength. Instead, we showed the world a woman who was comfortable with her beauty, brains and brawn.
The men in the video originally underestimated her. But when she unleashed the extent of her driving talents, she blew their expectations and gender stereotypes out of the water. Results Per the strategic directive to resolve tensions surrounding gender-based cultural perceptions of driving, this campaign was an absolute success. Ford exec Andrea Zuehlk assured USA Today that the unsuspecting guy had fun, "but a lot of things hit the cutting room floor. The reactions are predictable but amusing.
Take a group of Mustang dating commercial guys, put them each in a fast car with a pretty Mustang dating commercial and let the fun begin. Painfully long, as web content tends to be, and pretty much the same idea Renault "The Ultimate Speed Date" from last year. Another laughs spasmodically, as if he'll never stop. This MMustang worked like a charm. If you pause the xommercial just right, you can see the moment Mr "I go rock climbing on the weekends" falls in love. Thank you for subscribing. For security reasons you should upgrade your browser. Lines and paragraphs break automatically. Visa - Baby Talk And she certainly doesn't need them to show her what the Stang can do.
The result is pure marketing gold! With Valentine's Day just around the corner, pinks hearts, red roses, and boxes of chocolate are everywhere. Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver So gentlemen — the next time a blind date offers to drive you home Each of the men in the commercial appeared for the blind date as a means to try out for a dating reality show. And like those viral smashes, Ford's effort is tearing up the fast lane, with almost 10 million YouTube views since its launch a week multiplayer matchmaking Valentine's Day.